Sky Sports Live is the only dominant sports network in UK and Ireland. It was launched in 1991 under the ownership and operatorship of British Sky Broadcasting which is the satellite pay-TV company. Sky Sports network is the most subscribed sports network in UK and Ireland which has also played a key role in much increased commercialization of British sports since 1991. The network is strong enough to play sometime a major role in inducing organizational changes in the sports which is the part of its broadcasting. Sky Sports Live Network is comprises of 5 sports channels including Sky Sports1, 2, 3, 4 and Sky Sports 5. Sky Sports network is most popular for Premier League football coverage.
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