Animal Planet is a 24 hour satellite channel. The channel was launched in 1996 by Discovery Communication collaboration with British Broadcast Corporation. The channel generally broadcasts educationally-based television shows, reality programming and various wild-life based documentaries for its viewers including 97,699,000 American households and worldwide in 70 countries. Animal Planet channel has also been launched country-specific based versions of it including Canada, India, Japan, Taiwan and many other countries. Animal Planetís closest competitor in the market is Nat Geo Wild which mostly focuses on wild and exotic animals while Animal Planet Live mainly focuses on domesticated pets and animals.
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