ATV live is 2nd largest privately operated terrestrial television channel after state owned family channel PTV Home. The channel was launched on May 1st 20010 by Shalimar Recording and Broadcasting Co (Pvt) Ltd. ATV possesses 50% of viewership in Pakistan with station in more than 20 major cities and commercial areas in all provinces of Pakistan which the is 2nd largest network of any terrestrial channel in Pakistan after PTV Home. ATV Live is purely a family channel mainly stationed in Islamabad. ATV broadcasts 24 hour a day, providing an entertainment based programs and news headline after every hour. The channel formerly known as STN has also launched A-Lite (women channel) and A Plus (Entertainment channel) on its 5th birthday in 2010.

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